MASTER CLASS
Essentials for Success, Not Taught in Medicine Or Management
Simplified & Specific for Healthcare
Master the Business & Digital technology of Healthcare
MASTER CLASS
Essentials for Success, Not Taught in Medicine Or Management
Simplified & Specific for Healthcare
Master the Business & Digital technology of HealthcareMaster Class
Who IS THIS FOR?
Learn Easy-to-implement, powerful solutions to establish & expand your practice while giving your career a boost. This course teaches you how to Master the three pillars for success in the Healthcare Industry which are not taught in any medical college/management course.
DOCTORS
Start their own practice/ clinic/ hospital Expand their practice/ clinic/ hospital to the next level Enhance Returns on investments in marketing and digital technology Improve control on their practice/ clinic/ hospital financials
HEALTHCARE MANAGERS
Advance their careers Take P&L responsibility Be successful Heads of hospitals
What will you get?
After these classes you will:
Plan your Marketing activities easily & effectively
Maximise returns on Marketing Spend
Use digital technologies effectively for marketing and patient satisfaction
Monitor, Review and Control Financial performance
Create a Business plan for your clinic, hospital or Nursing home
Ensure better services from your website designer, social media vendor & accountant
THE COURSE
Modules
Empowered Ethical Marketing for Doctors & Hospitals
This Master Class will enable doctors and hospital managers to learn how to be effective in the current environment. It will provide an overview of Marketing and Sales that is pertinent to healthcare delivery- individual practices and hospitals.
AFTER THIS MASTER CLASS YOU'LL BE ABLE TO:
- Control and monitor your Marketing & Sales activities
- Plan your Marketing activities easily & effectively
- Maximise returns on Marketing Spend
- Use digital technologies effectively for marketing and patient satisfaction
- Confidently Plan effective Marketing and Sales strategies and campaigns
- Design an integrated Sales Machine(Sales Funnel+Life Time Value of Patients)
Finance for doctors and Hospital Managers
This 3 session Master Class enables doctors and hospital managers to easily and confidently plan setting up of a new clinic, hospital, medical programme or expand an existent entity. Case studies focused on Clinics and hospitals, Interactive tools -Handouts and worksheets ensure power packed sessions. Simple everyday language with minimal finance jargon will make learning a breeze.
After this Master Class you'll be able to:
- Easily create a business plan for a clinic/ hospital/ new department
- Create a road map to increase your revenue, earnings and profitability
- Confidently make better & well-informed decisions
- Take better control on growth of your practice or hospital
- Plan and monitor performance
- Accurately estimate cash requirements for setting up a new practice, hospital or expanding current entity
Using Digital Technologies in Healthcare
This 4-session Master Class will enable you to effectively use digital technology-based services to generate leads, increase earnings, enhance patient satisfaction and improve clinical outcomes. Three essential elements – Website, Social Media and Clinical Patient engagement services will be covered. You will learn Crucial elements of Website design, SEO, Facebook marketing, and technology based Patient engagement services.
AFTER THIS Master Class YOU'LL BE ABLE TO:
- Get more leads (enquiries), improve lead conversion, leverage word of mouth marketing,
- Create a powerful referring physician network
- Choose better website and Social media marketing providers
- Get the best return from your website and Social media marketing efforts
- Use Patient Engagement services for improving brand recall, patient satisfaction and clinical outcomes.